Geeked to Show You My Work
With nearly a decade of content strategy experience primarily in the education sector, I've learned how to explain intricate topics digestibly in order to "make school feel cool," and know how to honestly sell an expensive product.
Featured Projects
A Heatmap Hunch That Garnered a +38% Lift
UIC MBA Microsite — Conversion Rate OptimizationWhile digging into heatmap data for a program site, I flagged something interesting: visitors spent the most time looking at a comparison section, but we gave them had nowhere to go from there.
I led the strategy to improve this by linking course names to program pages, adding CTAs, and reimagining a "Need Help?" tooltip to lessen the pressure of reaching out on the prospect.
Case Study Coming SoonA Site I Loved Writing
AllCampus — Full B2B Brand OverhaulI partnered to craft a ground-up refresh of the AllCampus brand with new UI, website content, sales collateral, and a full suite of digital and physical marketing assets.
I had blast finding who the brand had grown into, what story they were trying to tell, and how best to connect with their audience.
Case Study Coming SoonA Reimagined Email Strategy That Transformed a Lifecycle.
Regal.io Email Campaign — Full Lifecycle OverhaulAutomated emails for every school in our suite were dated and inconsistent. Because of this, contact rates sat at 17%.
I rewrote the entire lifecycle, 40+ modular templates covering everything from welcome emails to re-engagement nudges, designed to flex across 100+ partner programs without losing the human touch. This lifted the lead-tocontact rate to 49%.
Case Study Coming SoonAn Optimization Guide That Gets Used
UX Best Practices Guide — Internal Brand DevelopmentI created an interactive hub that simplified the insights we've learned from optimization tests over the last five years.
This has given every section in our marketing team access to actionable insights they can reference when making site and email decisions.
Case Study Coming SoonA Passion Project I'm Proud Of
Unpicked — Queer Comedy Pilot + Social CampaignI co-wrote, directed, and produced a queer basketball comedy pilot, completely outside the traditional system.
I also helped build a social strategy of basketball comedy sketches across Instagram and TikTok to fund it.
And it worked. We hit 5.4K TikTok followers and raised nearly $10K on Seed & Spark with zero paid promotion.
See more creative workThe Full Portfolio
Industry 4.0 vs. 5.0: What's the Difference?
Rutgers School of Engineering View Sample → ArticlePrepare for Healthcare Management in the Digital Age
MTSU Flex MBA View Sample → ArticleIntroduction to Sustainable Supply Chains
University of San Francisco View Sample → OptimizationUIC MBA Content Optimization
UIC Business View Project → OptimizationUMKC Admissions Callout
University of Missouri–Kansas City View Project → Optimization · BrandUX Best Practices Guide
Internal / Brand Development View Project → Landing PageOnline MBA Landing Page Suite
UIC BusinessMain LP plus concentration-specific pages for Marketing and Finance tracks.
View Sample → Landing PageMaster of Legal Studies Landing Page
UC Law San Francisco View Sample → Landing PageOnline Sport Management Masters Landing Page
University of Florida View Sample → Website · BrandAllCampus.com
AllCampus View Site → Website · BrandAllCampus.org
AllCampus View Site → WebsiteUIC Business Graduate Programs Site
UIC Business View Site → WebsiteMaster of Legal Studies Program Site
UC Law San Francisco View Site → WebsiteEducation Programs Site
Lehigh University View Site → WebsiteSport Management Program Site
University of Florida View Site → Website · PDFSport Management Career Guide
University of Florida View PDF → BrochureMBA Program Brochure
UIC Business View PDF → BrochureMaster of Legal Studies Brochure
UC Law San Francisco View PDF → BrochureSport Management Program Brochure
University of Florida View PDF → EmailREGAL Email Campaign
Internal Project View Project → EmailHigh vs. Low Intent Email Strategy
Internal Project View Project →Want to see more? Let's talk.
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