By Brigid Reilly

Freelance Content Strategist — Chicago

Earn Great Leads With Crisp Copy

I'm Brigid, a freelance content writer and strategist who crafts messaging that sounds like you…only sharper.

Nearly a decade of experience ✦ Expertise in content data analytics

a stunning pic of me!

I've written for

UCLA Lehigh USC Johns Hopkins Columbia UC Law SF UIC Business Pace University
100+
Programs for which I've developed messaging that popped
49%
Lead-to-contact rate on email campaigns I freshened (up from 17%)
38%
Conversion lift after one targeted homepage rewrite

A Little About Me and the Flavor of Content I Love...

You know the feeling when you crack open your favorite carbonated beverage, take a sip, and your mind goes, "aaaah". That's what I feel when I see writing that works. It should be honest, fresh, and sharp enough to make me look.

I believe that great messaging can sell anything, because when you give the reader a story they can taste, you form a connection that they'll remember. That's why I've spent the last decade honing my ability to produce zippy, straightforward copy that folds complex ideas into prose people want to drink in.

What clients say
★★★★★
"We've achieved record enrollments this term. The website is one of the many ways your team has elevated our recruitment efforts."
— Higher-ed leader, UIC Business
What I Do

My Content Strategy & Copywriting Recipe

The Base

Find Your Secret Sauce

I help you figure out how you sound and what you stand for. Then, I shape that into simple, repeatable language you can sell.

My Branding Work →
The Mixer

Craft Websites That Sparkle

I build sitewide brand messaging that compells people to open their hearts (and wallets).

My Site CopY →
The Garnish

Curate Leads to Become Regulars

From email campaigns to long-form articles, I write and test pieces that make people want to take another sip.

My long-form content →

I Also Write Creatively.

I write and direct short films, co-created a comedy pilot, and raised $10K to fund it. Turns out making an audience feel something translates pretty well whether you're writing a landing page or a sketch show.

See My Creative Work →
Questions You May Be Asking

FAQs

I help you figure out what to say, how to say it, and where it belongs. That usually means shaping your website, emails, ads, articles, or messaging so they sound like you and make sense to the people you're trying to reach.

Sometimes it also means digging into your analytics to figure out why the current version isn't working.

I'm open to full-time content strategy roles or freelance work.

For freelance work, I work mostly on websites, brand messaging, and email campaigns. I also jump in on content audits, UX writing, article writing, or one-off copy edits when teams need a second set of eyes.

Both. I'd love to help small businesses and individual contributors define their voice. I'm also available to consult for universities and organizations that need content strategy at scale. If you're not sure whether you qualify, you probably do, so reach out.
The dreaded question! Look, I'm a realist. Do I think most AI-written content is good? No. Do I understand that sometimes businesses must prioritize speed over quality? Yes.

Because of that, I've developed extensive practice with different AI software and know how to use it to get the results I want. I also have become great editor, who can take easy-to-clock AI slop (sorry) and turn it into someting worth reading.

Fill out my contact form or email bybrigidreilly@gmail.com. Tell me a little about your project and we'll schedule a short discovery call. I try to respond within 2–3 business days.

Ready to serve copy with fizz?

Available for freelance projects and open to senior content leadership conversations.

Let Me Be Your Mixologist
My Work

Selected Work

Article

Industry 4.0 vs. 5.0: What's the Difference?

Rutgers School of Engineering View Sample →
Article

Prepare for Healthcare Management in the Digital Age

MTSU Flex MBA View Sample →
Article

Introduction to Sustainable Supply Chains

University of San Francisco View Sample →
Optimization

UIC MBA Content Optimization

UIC Business View Project →
Optimization

UMKC Admissions Callout

University of Missouri–Kansas City View Project →
Optimization · Brand

UX Best Practices Guide

Internal / Brand Development View Project →
Landing Page

Online MBA Landing Page Suite

UIC Business

Main LP plus concentration-specific pages for Marketing and Finance tracks.

View Sample →
Landing Page

Master of Legal Studies Landing Page

UC Law San Francisco View Sample →
Landing Page

Online Sport Management Masters Landing Page

University of Florida View Sample →
Website · Brand

AllCampus.com

AllCampus View Site →
Website · Brand

AllCampus.org

AllCampus View Site →
Website

UIC Business Graduate Programs Site

UIC Business View Site →
Website

Master of Legal Studies Program Site

UC Law San Francisco View Site →
Website

Education Programs Site

Lehigh University View Site →
Website

Sport Management Program Site

University of Florida View Site →
Website · PDF

Sport Management Career Guide

University of Florida View PDF →
Brochure

MBA Program Brochure

UIC Business View PDF →
Brochure

Master of Legal Studies Brochure

UC Law San Francisco View PDF →
Brochure

Sport Management Program Brochure

University of Florida View PDF →
Email

REGAL Email Campaign

Internal Project View Project →
Email

High vs. Low Intent Email Strategy

Internal Project View Project →