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By Brigid Reilly

Brigid Reilly – Freelance Content Strategist
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Freelance Content Strategist — Chicago

Stop Losing
Great Leads
to Clunky Copy

I’m Brigid, a freelance content writer and strategist. I make your site and emails sound like you…only sharper.

17% → 49% lead rate ✦ 38% microsite lift ✦ Nearly a decade of experience

Work With Me See My Work
Brigid Reilly, freelance content strategist based in Chicago

I’ve written for

UCLA Johns Hopkins Columbia UC Law SF UIC Business Pace University
100+
Programs led across top-ranked universities
49%
Lead-to-contact rate (up from 17%)
38%
Microsite lift after one targeted rewrite

If People Don’t Get It,
They Won’t Buy It.

Most websites and campaigns fail for one simple reason: they make people think too hard. Your audience shouldn’t need to decode your message. They should feel it, instantly.

I help you fix that. I organize the story, choose the right words, and guide readers to the next step. Then I stay in the data to see if it worked.

What clients say
★★★★★
“We’ve achieved record enrollments this term. The website is one of the many ways your team has elevated our recruitment efforts.”
— Higher-ed leader, UIC Business
What I Do

My Content Strategy & Copywriting Skillset

01

Craft Websites That Work

I turn complex ideas into websites that feel effortless to read and easy to act on.

See website projects →
02

Find Your Secret Sauce

Before we write a word, we make sure your story holds up — what you stand for, how you sound, and why it matters.

View branding work →
03

Find and Nurture Leads

From email campaigns to long-form articles, I write and test the pieces that keep people reading.

Explore long-form content →
Questions you may be asking

FAQs

I help you figure out what to say, how to say it, and where it belongs. That usually means shaping your website, emails, or messaging so they sound like you and make sense to the people you’re trying to reach. Sometimes it also means digging into your analytics to figure out why the current version isn’t working.
Mostly websites, brand messaging systems, and email campaigns. I also jump in on content audits, UX writing, article writing, or one-off copy edits when teams need a second set of eyes.
Both. I love helping small businesses and individual contributors define their voice. I also consult for universities and organizations that need content strategy at scale. If you’re not sure whether you qualify, you probably do — just reach out.
Every project is different, so I price based on scope. After a short intro call, I’ll send a quote and timeline that fits your goals. No mystery rates, no scope creep surprises.
Fill out my contact form or email bymbrigidreilly@gmail.com. Tell me a little about your project and we’ll schedule a short discovery call. I try to respond within 2–3 business days.

I also do the other stuff.

I write and direct short films, co-created a queer comedy pilot, and raised $10K to fund it. Turns out making an audience feel something translates pretty well whether you’re writing a landing page or a pilot episode.

See the creative work →

Ready to make your
copy actually work?

Available for freelance projects and open to senior content leadership conversations.

Let’s Talk