Geeked to Show You My Work
An A/B Test That Rocked
I turned a dead-end content block into a decision-making moment, and proved that sometimes a simple fix can make a huge impact on conversions.
The case study
A Site I Loved Writing
I created a suite of assets for UC Law SF’s new Master of Legal Studies program that made the legal content easy to understand (and helped the program reach record enrollment).
A Reimagined Email Strategy That Transformed a Lifecycle
I helped turn dated, inconsistent emails into a high-performing lifecycle that boosted contact rates across more than 150 university programs.
A Passion Project I’m Proud of
How I wrote, fund raised, and directed Unpicked, a queer basketball comedy pilot; and built a small but loud fan base using scrappy, character-driven social content.