I write stories
people like
to read.
Then I measure whether they work. I’m a data-driven content strategist by day, screenwriter and director by… whenever I can steal the time.
Allow me to reintroduce myself.
I LOVE to write. And think about writing. And think about the thinking behind writing that hits.
I’ve spent nearly a decade in content, with the last six years focused on higher education. During that time, I’ve led content strategy for more than 100 online and hybrid programs across institutions like UCLA, Johns Hopkins, George Washington University, and Columbia.
What I enjoy most is getting to know a new brand voice and sinking my toes into a different point-of-view.
I also geek out over the data behind what connects with people. Because of this, I’m frequently in heatmaps or funnel data, trying to understand where people get stuck.
Most of my work sits between B2C and B2B. I’ve written for prospective students figuring out their next step, and for university and corporate partners weighing investment. The audience may differ, but my north star stays the same for every project I work on: say what’s true, make it clear, and don’t waste the reader’s time.
What I do best
I also write
for fun.
Since my high school teacher forced my class to write Edgar-Alen-Poe-style short stories that we told over candlelight for Halloween, I have loved creating them.
Outside of work, I’m usually making something. I write scripts, direct short films, create sketch comedy around Chicago, paint, knit. My goal is to create art in some way for as long as my mind and body allow.
See my creative workA few things I believe
If a line feels false, fix it
Good copy doesn’t just convert. It sounds like a human being wrote it, because one did.
If a page underperforms, test it
Writing without data is a guess. Data without writing is noise. Both together is where interesting things happen.
Audience first, always
Theatre taught me this. Every piece of writing is a performance. Someone’s on the other side of it.
Want to learn more
about my skillset?
I’m available for freelance projects or content strategy positions.
Let’s Talk See My Work